Based on Osterwalder's 9 segment business model canvas. Occasionally updated with new company business model analyses.
Value Proposition: create personal posts and blogs (multimedia), experience, advertisement, high traffic
Customer Segments: internet users (50% 18-24 yo), advertisers, publishers, enterprises
Revenue Streams: premium subscriptions, sponsor products, promoted posts
Customer Relationships: personalized engagement, community online, automation, social network, content platform
Channels: website, app, analytics, API, app marketplace
Key Activities: software development, engineering and ops, generates communities
Key Resources: big data, community, algorithms, content, platform
Key Partners: Oath (parent company), developers, content creators
Cost Structure: data security and real estate, legal, R&D, employee resources
WEWORK - *STORYTELLING CANVAS
Subject: community is what makes WeWork special and it represents a huge opportunity
Goal: (1) secure investement in WeWork (2) expand WeWork and their mission
Audience: investor community
Before: co-working is a niche, fragmented market, lots of shared office spaces already exist
1) Set the Scene: the tech industry and office space market is big but fragmented, lots of empty commercial spaces = real estate opportunity, economic downturn is creating opportunity, lots of new startups and small businesses are emerging
2) Make Your Point: people are looking for more than just a desk/office… they are looking for a community!
3) Conclusion: Join the WeWork community and invest in the future of WeWork!
After: Increased interest in WeWork
Value Proposition: (1) great places to stay worldwide at affordable prices, (2) rent out extra place for $
Customer Segments: (1) travelers looking for good deal; (2) property owners who want to generate income
Revenue Streams: (1) 6-12% of booking fees (2) 3% of each successful booking
Customer Relationships: self service with reputable, responsive support team (desktop, mobile, SMS), information security, rankings/reviews, promotional campaigns for loyal users, political involvement
Channels: website, blog, facebook page (main & engineering), YouTube channel
Key Activities: platform development, community management, marketing, photography service management, online/international payment, data analysis
Key Resources: community of travelers and hosts, brand, platform
Key Partners: local hosts, VC’s, local photographers, insurance
Cost Structure: insurance, human resources, servers, online/international payment, photographers, marketing
Customer Segments: users, enterprises/agencies, developers, advertisers/marketers
Value Proposition: social connection: power to create and share ideas instantly, news, targeted marketing, twitter apps, online reputation, communication: messaging
Revenue Streams: promoted accounts/tweets, analytics, licensing data streams
Customer Relationships: analytics, survey/polls, political influence
Channels: website, mobile app, SMS, Twitter API
Key Activities: platform development, algorithm improvement, community management
Key Resources: twitter.com platform, tweets, big data
Key Partners: search vendor, media companies, content partners, acquisitions (Periscope, Vine), mobile devices
Cost Structure: employees, servers, real estate: offices, R&D, acquisitions
Customer Segments: (1) contractors, professionals; (2) customers
Value Proposition: fair quotes, good service, convenience
Revenue Streams: augmented lead generator
Customer Relationships: word-word-of-mouth
Channels: direct, marketing
Key Activities: design, software engineering, recruiting, customer support
Key Resources: offices, funding
Key Partners: contractors, professionals
Cost Structure: marketing, logistics
Value Proposition: (1) artistic performances with unique blend of opera ballet theater, street performance arts, and classical circus arts— a completely new entertaining space, (2) “O” 360-degree VR content
Customer Segments: families, performing arts fans
Customer Relationships: brand, community/fans, unique entertainment experience
Revenue Streams: ticket sales, sponsorships, merchandise, licensing
Channels: website, media, events, physical parks, companies selling tickets
Key Activities: show production, logistics, training/choreography, marketing, diversification strategy, networking
Key Resources: ~4k people from over 40 countries, generating an estimated annual revenue exceeding $800m, artists, riding stables, filmography, discography
Key Partners: Subsidiaries, sponsors, owners, global and corporate partners, Google Chrome extension2012,
Cost Structure: legal, training, travel, staff, accommodations, compensation, productions
Customer segments: upper-middle class, enjoys working out, own schedule
Value Proposition: status, motivation/gamification, personalization, trainers
Revenue Streams: $2k upfront, $40/month, merchandise, [lifetime value analysis of 2 years] $3k
Customer Relationships: get-keep-grow, personal service model, long term relationship with trainers
Channels: direct, marketing
Key Activities: design, software engineering, recruiting
Key Resources: shop, funding
Key Partners: manufacturers
Cost Structure: manufacturing/inventory, customer acquisition, logistics, content developers